5 Top Tips to make your car smell better

You know that wonderful smell that fills your hooter when you walk into the Bodyshop or Lush that unleashes a tidal wave of memories and a feeling of recognition? Like me you probably thought that was the natural effervescence of the butternut squash moisturiser – turns out its just a box of smelly stuff stuck beside the air con. Companies do this because the next time you get a whiff you will remember it and draw positive associations with their brand. This subtle recognition breeds... Read More