So Low Price Lessons writes a blog post about why driving lessons are too cheap, ironic right? Well no actually.

Here at Low Price Lessons we only take the best driving instructors and only their best prices, that’s why we are called Low Price Lessons: you won’t find the best driving instructors cheaper anywhere else.

There are not many industries where, as a business owner you have the opportunity to meet and talk to so many other self employed, enthusiastic individuals who care so much about what they do. In the driver training industry I get to do this on many occasions every single day. With a name like Low Price Lessons you can rest assured I have thought about the subject of lesson prices often and I have talked about it many times with ADIs all over the UK and further afield, one to one and with an audience.

Driving lesson prices are too low and will have to rise. This is why some ADIs initial reaction to our name is ‘but my prices are already too low’ and I completely agree. Many people just never think about the costs involved in delivering quality driving tuition. The perception is that because a lesson costs £25-£35 per hour per lesson that their instructor is taking that or nearly that home. The truth is that there are huge costs that go into providing driving lessons unlike any other form of practical tuition.

Take snowboarding lessons (well, don’t actually take them but lets use it as an example). The normal cost of a snowboarding lesson is around £25 per hour and that is if you pay in advance and shop around. This is more than the national average price for driving lessons in the UK. That is quite shocking news. I am not critical of snowboard instructors, in fact I am an avid snowboarder and think they deserve every penny. But they clearly don’t deserve more than a fully qualified ADI.

If I was to break down the costs here I would be covering old ground and it might cause you to start pulling your hair out. Suffice to say after training, licences, marketing, insurance, petrol, maintenance, car leasing fees and other innumerable overheads there is very little left to take your wife/husband/partner out for a well deserved meal in the evening. That is if you even have any evenings left. I could go on and talk about cancellations but that is a story for another day.

Many schools or individuals have special deals to attract customers, this is the norm is any industry. Being able to develop a marketing strategy that attracts consumers is all part and parcel of  running a successful business, else you won’t be in business for long. These deals should be constructed to keep your learners with your programme of teaching, it was suggested to me recently that a sensible policy is some discounted lessons to begin with and any more only come at the end of a course before the test. These final lesson discounts then only apply when you as the ADI feel the student is ready to take their test.

To ask a fully qualified ADI to give driving lessons for much less than £30 an hour is akin to asking Manchester United to play in the conference division. Its not possible. The quality of the product they produce is not sustainable at those levels. Those driving instructors like you who consider themselves to be of a high quality should think about the Snowboard instructor and be confident in their price.

Learners though are smart enough to know that when they buy in bulk or when they are just starting their lessons you can justify a discount. Your average learner driver was born after 1995, has lived with the internet their entire life and understands that using Low Price Lessons is the way to be sure that they are booking with a quality instructor rated by their peers, the price they pay will not be beaten anywhere else for that particular ADI and if they buy in bulk then they will be entitled to a slight discount.

As I hope I have demonstrated in this post; we don’t want to lower your prices, we want your best price so we can market that to consumers and bring you more students. To make this relationship work we know we have to give unto receive so we help you lower costs.  In turn you offer students your best deals through us.

We are a positive force here to help and even if your not sure about us just now we are going to show you that we can be trusted, that we can help and that we are a good thing for the driver training industry. We want to affect change through empowering individual ADIs and schools because after all, you guys and girls are this industry and this industry is you.

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